Too many pets have suffered because of Hartz, and this needs to STOP…NOW.
While Class Action lawsuits are one avenue that people should continue to pursue, I am recommending another, perhaps faster and more direct option. If we can collectively influence Wal-Mart, Hartz’s largest customer in the world, to discontinue their Hartz Flea & Tick products, Hartz will have to re-think what products it puts into the marketplace. Hartz needs Wal-Mart, but Wal-Mart does not need Hartz.
Our challenge then is to get Wal-Mart to listen to our stories and then act on them. To do this, I recommend the following. We reach out to as many people that have been impacted by Hartz to send their stories to the CEO of Wal-Mart. For maximum impact, I ask that we send the CEO one letter every day, for as many days as we can get stories. Furthermore, to show the CEO that we mean business and so that we ensure he takes our letters seriously, I recommend that these letters be FEDEXED (or any other over-night delivery service) to him each day so that he has to pay attention to us.
Hartz has deep pockets when it comes to fighting legal battles, but it has very little recourse when it comes to a retailer telling them that enough is enough. Hartz will have to listen.
If people are interested in pursuing this idea, please let me know.