Same poison, different box

This was sent to me from our first registered user. Thanks CDM!

As you can tell, Hartz is re-packaging the same junk. Look for the
newly packaged product in mid-January 2003. When you see this product on
the shelves of your local grocer, do like Elise and I do – turn all of the boxes
backwards. Or better yet, hide them behind something else.

FOR IMMEDIATE RELEASE

HARTZ TO ROLL OUT NEW PACKAGING AND LABELING FOR ?ADVANCED CARE?? FLEA AND TICK
PROTECTION FOR CATS HIGHLIGHTING UNSURPASSED PROTECTION FOR PET OWNERS

Education Campaign to Support Launch of New Packaging and Labeling
Secaucus, New Jersey (November 21) ? The Hartz Mountain Corporation is rolling out
new packaging and labeling for its best-selling flea and tick products for cats
(Advanced Care Plus? and Advanced Care? Once-a-Month”), including a new application
process that makes the product easier for pet owners to use.

The actual product formulation will not change. The new packaging will highlight
Advanced Care?s unsurpassed protection. These products completely protect cats from
fleas, ticks, and mosquitoes, all of which can pose serious health threats to pets
and their owners. An extensive consumer education campaign will accompany the
rollout of the new Advanced Care packaging and labeling. It will alert cat owners to
the health risks posed by fleas and ticks and offer advice on the proper use of
these products.

?Hartz is committed to providing the best possible products for pet owners and their
animal companions,? said Bob Devine, Hartz President and CEO. ?Our goal is to
protect pets and to strengthen the human-animal bond that is so meaningful for pet
owners.?

The new application process incorporates an easy-to-use ?spot-on? technique where
the product is applied at the base of the cat?s head. Current label directions
recommend applying Advanced Care? in a stripe down the cat?s back. As part of these
changes, Hartz will also include a more detailed precautionary statement on the
label. The company worked closely with the U.S. Environmental Protection Agency to
develop this new Advanced Care? packaging and labeling.

Dr. Albert Ahn, Chief Scientific Officer for Hartz, said. ?As a leading provider of
flea and tick protection, we are constantly reviewing feedback on our products and
developing potential improvements.

Advanced Care? has a low rate of adverse reactions that is comparable to the rates
of all other flea and tick products, including those available through
veterinarians.”

As part of this Launch of the Advanced Care? brand, Hartz will commence an extensive
consumer education program. This campaign will encourage owners to follow the
revised labeling and other important guidelines when using any flea and tick product
on their pet.

This effort will include educational brochures, an upgraded website, and a direct
mailing to pet owners and veterinarians. The campaign will remind owners that the
use of these products helps protect cats from dangerous diseases that can be
transmitted by fleas, ticks and mosquitoes. It will also stress that some of these
diseases can be transmitted to humans as well.

New packages for ?Advanced Care Brand? Flea and Tick Drops Plus+ for Cats and
Kittens? and ?Advanced Care Brand? Once-a-Month? Flea and Tick Drops for Cats and
Kittens.? will be available in stores in mid-January 2003.

Hartz Advanced Care? for Cats offers an unmatched spectrum of protection against
fleas, ticks, and mosquitoes. Over the last five years, pet owners have bought more
than 150 million doses of Hartz topical flea and tick products to protect their dogs
and cats.

About The Hartz Mountain Corporation: Founded 76 years ago, Hartz is America?s
leading manufacturer and marketer of quality pet products. Hartz is committed to
enhancing the Human-Animal Bond by providing quality pet products, with innovative
and technological solutions developed with proven science, and love for companion
animals. The Company offers over 1,500 different pet products, each of which is
dedicated to the health and well being of household pets.

Today under ownership of J.W. Childs Associates, LP, The Hartz Mountain Corporation
operates as an independent company with a strong focus on customer service,
international opportunities and innovation, through expanded research, development,
and quality in manufacturing. For more information on The Hartz Mountain
Corporation, please visit www.hartz.com

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